Alex McFarlane

Useful Stuff

Google Analytics & AdSense for Jekyll Blogs

This post will get you up and running with Google Analytics and Google AdSense.


  • Jekyll-Based Blog. If this step confuses you then you probably don’t have one!
  • Google Account that you are willing to use for signing up to Google AdSense and Google Analytics
  • Physical Address to associate with your account
  • Phone Number (mobile or landline)

Obtaining Google AdSense

Phone Verification/Sign Up 7 minutes Email Validation up to 3 weeks Post Validation TBC

  • Go to the Google AdSense website
  • Sign up with your google account.
  • Enter the details required
  • Verify your phone number by SMS or a voice message - this happened within seconds for me
  • Await the email verification (I didn’t actually get one!)
  • Add the AdSense code snippet to your <head> tag
  • Await another email from Google


It has now been several weeks since applying for Google AdSense. After logging into the site, it appeared access had been granted. I cannot determine exactly when this occurred though!

Upon login you will see a code snippet as shown below. Make a note of the google_ad_client variable. This code need to be inserted into the <head> portion of your personal site before continuing to the next step on the AdSense page.

I made a separate file _includes/google_adsense.html and included the following in _includes/head.html

{% if site.google_ad_client %}{% include google_analytics.html %}{% endif %} 

Make the change, as highlighted below so that the google_ad_client is now imported from your _config.yml.

<script async src="//"></script>
  (adsbygoogle = window.adsbygoogle || []).push({
    google_ad_client: "{{site.google_ad_client}}",
    enable_page_level_ads: true

Add the following variable google_ad_client: your-adsense-code to the _config.yml file. Commit the changes and proceed to the next step on the Google AdSense site as instructed.

Obtaining Google Analytics

Completion 6 minutes

  • Go to the Google Analytics website
  • Sign up with your Google Account
  • You will then be directed to a page with a piece of code similar to below, where I have edited the second parameter (used to be the Tracking ID) of the second ga() ready for the next step
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  ga('create', '{{site.google_tracking_id}}', 'auto'); 
  ga('send', 'pageview');
  • In my Jekyll website directory I created a new file at _includes/google_analytics.html and pasted the code above code in that file.
  • In your _config.yml file add the line google_tracking_id: YOUR-TRACKING-ID
  • Add the following in within the <head></head> section of each page. See 1 for more details.
{% if site.google_tracking %} {% include google_analytics.html %} {% endif %} 

You are now set up with Google Analytics and can view the latest data by signing in to the Google Analytics website.

  1. The location of your <head> will vary on your personal organisation method for your html. Most users will have a file _includes/head.html which contains the <head></head> tag. If this is not you then try looking in _layouts/default.html. The basic idea is that it should appear in the <head> tag for every page.